232: Hype

"This big thing is not good news." Xiao Hong, Qi Dai's assistant, hurried over with a newspaper, his face displaying panic as if the sky was about to fall. Dou Hong reprimanded him for being so reckless.

Xiao Hong said cautiously: "But something really happened. Sister Qi is on the headlines again, and it’s related to what happened yesterday afternoon."

When Dou Hong heard him mention yesterday afternoon, he suddenly had a flash of inspiration. He immediately took the newspaper and read its content; it was as he had expected. "Qi Dai, aren’t you filming a movie recently, planning to crossover into the film industry? I thought of a very good idea: the hype method. As we were sleepy, someone really gave us a pillow."

[T/N: receiving a pillow when sleepy = receiving help, or if something happens that makes your goal easier to achieve.]

Qi Dai read the newspaper. She didn’t expect that the footage of her greeting the chairman of Yazhi would be captured by reporters. The reporters who had always been witty made up a lot of the process on their own, just based off of the footage. Who knew what they would think if they learned that was actually the chairman of Yazhi?

"Do you want to use this thing for hype?"

"Now the media is very interested in the new chairman of Yazhi and the identity behind him. If you can have a scandal with him, the effect will be much greater than hyping up the sibling-like relationship between you and the male lead of your new movie. If you miss this opportunity, it will be gone," Dou Hong said with careful calculations.

Qi Dai hesitated.

Dou Hong could see what she was thinking at a glance, "Are you worried that the other party will be offended? In fact, this incident could also be considered a coincidence. These reporters originally came to him, so strictly speaking, you just ‘coincidentally’ walked over and entered their lens, and then were misunderstood by them. In this way, we will watch the changes first and see the response of public opinion before you stand up and clarify."

What Dou Hong didn't expect was that Pan Zhihai would take advantage of the chairman to increase the company artists’ reputation.

The gossip between the two did not last long, and soon, someone pointed out that the man wearing sunglasses in the photo was not a celebrity, but the new chairman of Yazhi.

From the photo, it could already be seen that it was Qi Dai who took the initiative to walk in front of the other party. If they were a little star, how could Qi Dai herself take the initiative to greet them? Now that they knew the identity of the other party, everyone understood it. As Yazhi’s chairman, he might not have much weight, but he carried a lot of weight as the Zhou Group’s young boss. It was no wonder that Qi Dai rushed to post this. Unfortunately, other people were ruthless.

So, the online state was in a pinch.

Qi Dai’s fans and black fans acted fiercely on the Internet, and people kept breaking out a lot of things about Yazhi. For example, that a high-value artist of Yazhi was secretly photographed, and that Yazhi was preparing to train more artists. However, others soon pointed out Yazhi’s scandals.

Scandals had frequently been exposed in Yazhi, since last year. Whether it was internal employees or artists, the most ‘outstanding' representative was Cen Xi.

However, some people said that those were the matters of the former chairman of Yazhi, and that the previous problems should not be attributed to the new chairman - the two people were different. In short, both sides held different opinions, and there was much quarrelling.

Neither Qi Dai nor Dou Hong expected that things would become so intense, completely outside of their plans. However, the bigger the incident, the better it would be for Qi Dai. In the afternoon, Qi Dai posted an informative post on Weibo. She first clarified the misunderstanding in the newspaper, and then said that Wang Cheng was the most handsome man she had ever met, capturing her ever since she first saw him. If he intended to enter the entertainment industry, she would definitely become his number one fan. She just wanted to say hello that day, and didn't expect it would cause everyone to misunderstand. Her words contained compliments and courtesy towards Wang Cheng. Although it came a little late, it was not difficult to see Qi Dai's ‘intentions’, and others became jealous of her good luck.

The film Qi Dai was making was her first film since crossing over into the film industry. She was very popular, and she was also the number one sister of Jinlan Culture. It was said that for this first film, she squeezed out the originally scheduled female lead to the second female lead to take her spot. There was still a scolding war on the Internet when it came to the role of the second female lead.

As they began filming, that scolding battle gradually disappeared, but some people were also waiting to see Qi Dai's crossover fail. After all, acting in a film was different than acting in a TV series. As a result, Qi Dai became famous again during the filming of the movie, and indirectly promoted her movie. What was Wang Cheng to do as one of the protagonists of the event?

Pan Zhihai showed him the newspaper as soon as he arrived at the company and asked him if he wanted to clarify it, but Wang Cheng said no. The main focus was on how to improve their artist's popularity.

Regarding Meng Chaofan and Huang Yaqin, there were currently two ways to make them re-enter the audience’s sight. One was to re-enter them into a singing competition. However, that was time-consuming and labor-intensive, and they hadn’t received much attention recently. Additionally, when it came to large-scale singing competitions, it might take a few months. So, they could only take the second method.

“Zhou Shao, look at these. These are relatively well-known variety shows. You can arrange for Meng Chaofan and Huang Yaqin to participate in one." Pan Zhihai put the materials compiled by Assistant Fei in front of him.

Wang Cheng's eyes fell on the upcoming few shows. "What is a variety show?"

"Variety shows are reality shows and singing competitions. In the past two years, this genre has become more popular. There are also competitive variety shows, but they are relatively few. However, last year there was a competitive variety show called Extreme Peach War. Its ratings were very high, and it was one of the most popular programs in variety shows. Its first season was broadcast just last year. If one can participate in the second season, they will become well-known."

“Is there a way?"

"That is a bit difficult, as the artists in our company are not well-known - unless we can find someone."

"Do you know who the investor is?"

"It's the Hongyun Beverage Company. However, I heard that the show’s quota has already been set, and it will began shooting in a week. If you want to network, it might take a few days."

Wang Cheng nodded, "I will solve this problem."

“Who is Zhou Shao thinking about letting participate? Meng Chaofan and Huang Yaqin can't both go. However, He Zihuan's appearance is good. There’s a larger hope of becoming popular if it’s him."

Wang Cheng shook his head. "He Zihuan can't do it, I will arrange things for him separately and tell you at that time. Choose one between Meng Chaofan and Huang Yaqin, and then choose another one."

Although Pan Zhihai wanted to know how he would arrange things for He Zihuan, he didn't ask, busily exiting. Yazhi did have a certain foundation, but now, everything had to be repeated. He had to arrange a lot of things such as choosing suitable candidates to audition or good scripts, and arrange agents for them - making sure to separate all these things from Cen Xi. There were not many Yazhi agents. Cen Xi also made trouble, but Pan Zhihai was too lazy to bother him now.

Good resources were distributed, which was equivalent to reducing the chance of someone making many appearances. Cen Xi became popular not due to his excellent acting skills; it was because of his high number of appearances that he had accumulated a bit of fame.

Cen Xi didn't dare to make trouble in front of Wang Cheng, so he went to Pan Zhihai. However, every time, Pan Zhihai said, "This is arranged by the chairman, you can go to him if you have any questions."

After going several times, Cen Xi stopped looking for Pan Zhihai, despite the fact that his advertisements and scripts were reduced accordingly. Pan Zhihai thought he had given up in his heart, until he heard from who-knows-where that Cen Xi had been in contact with people from other economic companies in the past few days. Pan Zhihai knew that he definitely wanted to quit, so he told Wang Cheng about it. Wang Cheng told him to leave it alone.

That day, Wang Cheng received a call from Chu Yifeng.

Doctor James had already been invited. As his research had just come to an end, he would have some time, and was able to fly over tomorrow along with his two assistants.

Wang Cheng told Wang Ning'an about this incident. If he invited such a brain expert, they could cooperate no matter the time.

Before getting off work, Wang Cheng called the Zhou steward and informed him that he was not going back to eat tonight, asking the kitchen not to prepare his share. He rushed directly to his eldest brother's apartment after getting off work.

When he reached the bottom of the building, Wang Cheng parked his car in a temporary parking space nearby. Through his windshield, he could see his elder brother and first auntie walk out of the gate with his cousin’s meal. Just as he was about to get out of the car and greet them, he suddenly caught a sneaky figure out of the corner of his eye.

There was a van parked just over 30 meters away from him. Because he was in front of them, he saw through their transparent windshield that there was a person in the car holding a camera and taking pictures of his elder brother and first aunt. His elder brother was not a celebrity, so that person was definitely not a reporter or paparazzi.

Wang Cheng calmly wrote down the other party’s license plate number, then got out of his car and went to greet them.

When seeing him coming, Guan Meifang showed a hint of joy. She already knew that it was Wang Cheng who helped them find this Doctor James who was better than Old Doctor Liu, and so was extremely grateful to him. Great kindness would not be enough thanks. To offset this, no matter whether her son was better in the future, she would keep in mind the kindness of her second sister's family to her.

After saying goodbye to the two, Guan Meifang went to the hospital.

***

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